Make visitors take action on your website

 

Conversion rate optimization (CRO) is used to find out issues that may prevent visitors from converting into customers or leads on a landing page. It’s data-driven; rather than based on gut feelings. We discover conversion leaks using User Experience tracking, and implement changes on landing page to drive results.

The Goal

Increase % of visitors on your website that take action: sign up, register, purchase, download, submit a form, click on important button, engage on certain Webpage or contact for business service.

The Strategy

  • Data gathering, define conversion goals, ensure proper tracking in place
  • Create hypotheses for testing elements: structure/flow, copywriting, Calls-to-Action buttons, colors, offerings
  • Implement changes to design, carry out A/B testing of landing page variation to improve conversion rates
  • Review performance to see if hypotheses have been reached correctly

Tools That We Use

Google Analytics, Hotjar, LeadPages, Optimizely, Unbounce, Wix

The Process

  • Audit & research: Evaluate existing conversion process, analyze Google Analytics data, set up UX tracking
  • Design & A/B testing: Create landing page design, copywriting, split test variation
  • Ongoing management: Design new landing page, continual optimization
  • Analytics & reporting: Review performance, record KPIs metrics for reporting purpose

WHAT’S NOT INCLUDED: Online Ads budget, paid A/B testing tools, purchase of marketing software, coding website from scratch, web development

 

Drive targeted traffic & leads

 

A website without traffic is like a shopping mall without people visiting. Social media ads like Facebook/Instagram is a powerful tool to generate interest for your business. It allows businesses to increase brand awareness, website leads and promote products/services. Our best practices is to create specific ad targeting and lower Ads Cost… so you can avoid burning cash!

The Goal

To increase % of click rate on ads, reach, impression, website traffic, page Likes, post engagement, form signups, material downloads, app installs or event responses

The Strategy

  • Research to understand your target audience and show your Ads through the right placement
  • Create compelling Ads copywriting, calls-to-action (CTA) and engaging Ads visuals
  • Lower Ads Cost (cost-per-link, cost-per-impression, cost-per action) by using Facebook Best Practices
  • Carry out A/B testing of Ads variation to further improve Ads performance

Tools That We Use

Facebook Ad Manager, Power Editor, Audience Insights, Facebook Pixel, URL Shortener, Google Analytics

The Process

  • Targeting research & setup: Research audience, create Ad targeting, setup Ad campaign
  • Ad design & copywriting: Create contents, design Ad visuals, write compelling offerings
  • Ongoing management: set up additional Ads, A/B testing, tweak Ads to optimize for results
  • Analytics & reporting: Measure Ads performance for reporting purpose

WHAT’S NOT INCLUDED: Facebook Ads budget, purchase premium stock photos, buying Facebook fake Likes or Following

 

Increase revenues via paid search

 

Google AdWords allows you to advertise on Google search network – based on the keywords your target customers are using. AdWords are pay-per-click (PPC) which means you only pay the moment when people search and click on your Ads. Best practices? We research the right keywords to attract only targeted traffic to your website… so you can avoid losing money with AdWords!

The Goal

To increase % of click-through-rate (CTR) on Ads, impression, website traffic, online sales, customer page engagement, conversion on website, raise brand awareness, generate interest to contact for business

The Strategy

  • Research both long-tail & short-tail keywords, segment into the right keywords sets
  • Create compelling Ads copywriting, description and calls-to-action (CTA)
  • Improvise Ads performance using Ads extension
  • Carry out A/B testing of Ads variation to further improve CTR

Tools That We Use

Google AdWords, Google Manager Account, Google My Business, URL Shortener, Google Analytics, Google Tag Manager

The Process

  • Keywords research & setup: Research keywords, build keywords sets, setup AdWords campaign
  • Ads copywriting: Create Ads headline, description, write compelling offerings
  • Ongoing management: Set up additional Ads, A/B testing, tweak Ads to optimize for results
  • Analytics & reporting: Track Ads performance for reporting purpose

WHAT’S NOT INCLUDED: Google AdWords budget, paid online marketing software, coding landing page from scratch, web development

 

Retain customers & increase revenues

 

Email marketing is a cost effective channel to bring in new leads, engage existing audience and convert into revenues using promotional campaigns. Regular email campaigns also establish thought-leadership, trust and generate repeat website traffic. Our best practices are to avoid email spamming and embracing “best time” to sending emails based on days and time.

The Goal

To increase % of open rate, click rate, traffic from email channel, repeat visit, conversion rates, customer lifetime values and grow email database.

The Strategy

  • Using email segmentation to group relevant subscribers
  • Create campaigns based on customer buying journey (I.E. awareness, consideration & conversion)
  • Match email campaigns with specific purpose: engagement, retention, revenues or referral

Tools That We Use

MailChimp, GetResponse, ConvertKit, WordPress opt-in tools, URL Shortener, Google Analytics

The Process

  • Email contents: Design campaigns, create email content, design email template, include relevant graphics
  • Email posting: Schedule and publish email campaigns to all subscribers
  • Ongoing management: Test email before sending, monitor open rate/click rate
  • Analytics & reporting: Keep track of email marketing KPIs metrics for reporting purpose

WHAT’S NOT INCLUDED: Purchase premium email templates, paid email marketing tools, reply customer’s email, purchase premium stock photos

 

Generate engagement through social

 

The fastest way to access a market is through social media. It has the power to bring attention, leads and sales if you “social” the right way. Instead of hard-selling and pissing people off, we build trust through social media contents, create engagement and communicate your core values to win customers’ heart.

The Goal

Increase % of engagement rate, generate product/service interest, acquire new audience (followers), raise brand awareness

The Strategy

  • Audit your current social media strategy and outline ways to improve
  • Research to understand your audience and develop a “social theme” for your brand
  • Create social media contents that resonate with your audience at emotional & functional level
  • Grow your audience through social media campaigns such as: promo, contests, giveaway, Q&A, Tag&Share

Tools That We Use

Google Analytics, Facebook, Instagram, Twitter, Google+, LinkedIn, Buffer, Hootsuite, URL Shortener

The Process

  • Content creation: Write caption, design graphics, curate photos or industry news
  • Posting: Publish social media contents across social media channels
  • Ongoing management: Reply comments, interact with your followers (i.e. Like, Comment, Follow)
  • Analytics & reporting: Keep track of social media KPIs for reporting purpose

WHAT’S NOT INCLUDED: Social ads budget, purchase premium stock photos, paid marketing tools, YouTube video creation, video shooting or editing, influencer marketing, replying product inquiries (other than general social engagement)

 

The science of online sales

 

Sales is the oxygen for any businesses because it generates revenues & keep companies afloat. A marketing sales funnel is a system that lead customers through when purchasing products online. Online traffic go through several steps before they become paid customers: Awareness, Consideration & Conversion. Our work is to integrate these steps and move traffic to leads and to sales.

The Goal

To increase % of website traffic, leads, email opt-ins, sign ups, becoming a member, online purchase, contacting for business service

The Strategy

  • Closely integrate online marketing stacks as your sales system
  • Acquire traffic using online paid Ads (I.E. Facebook, Instagram or Google)
  • Create compelling product/service offerings and calls-to-action (CTA)
  • Carry out A/B testing of Ads variation to further improve Ads performance

Tools That We Use

MailChimp, Facebook Ads, Google Ads, Leadpages, ClickFunnels, ConverKit, Google Analytics

The Process

  • Research & setup: Research audience, set up marketing stacks, create Ads campaign
  • Design & copywriting: Design sales process, create funnel contents, write compelling offerings
  • Ongoing management: Set up additional funnels, A/B testing, tweak funnels to optimize for results
  • Analytics & reporting: Measure KPI and metrics for reporting purpose

WHAT’S NOT INCLUDED: Online Ads budget, Search Engine Optimization (SEO), purchase funnel management software, purchase premium stock photos, paid marketing tools, coding website from scratch