How Much Does Digital Marketing Cost?

 

 

 

Nothing is more than annoying when businesses can’t find out the “exact” pricing of digital marketing services. The truth is — it really depends. Rather than leaving our prospects hanging, we want to help you to understand the pricing factors that we use at MashWebby for our clients.

MashWebby offer 3 main services: Full-Channel Digital Marketing, Company Training and 1-On-1 Consultation. Pricing varies across pre-determined packages:

  • Full-Channel Digital Marketing: Lite Package vs. Pro Package (RM 5,200 to RM 10,000 / mo)
  • Company Training: One-Day Workshop vs. Multi-Day Workshop (RM 5,000 to RM 20,000)
  • 1-On-1 Consultation: One-Session Skype Call vs. Multi-Session Skype Call (RM 400 to RM 5,000)

Unlike freelancers, our agency don’t bill hourly. Everything is scoped and quoted based on point-based pricing model where:

  • All of our marketing tasks have a Point Value: 1 point = RM 100. For example, creation of landing page is 5 points and a 1000-word blog post cost 3 points.
  • Your monthly project fees equals to your point value allocation. For example, a RM 6,000 / month package include 60 points / month.
  • Each marketing package clearly defines how your Point Values are being used.

Scroll down to find out pricing details for all of our services…

 

Full-Channel Digital Marketing

 

About Service

A fully-integrated digital strategy to increase online traffic, customer discovery and sales conversion. In other words, we utilize various marketing channels rather than standalone marketing channel. We also support your digital strategy by integrating powerful online marketing stacks.

Multi-Channel Approach

This multi-channel or cross-channel approach can effectively tighten the steps in marketing funnels: I.E. traffic acquisition, engagement, lead generation, sales and referral.

Some of these channels include:

  • Paid Ads like Facebook and Google
  • Email marketing
  • Landing page strategy
  • Social media
  • Content marketing

More Than Just Advice

We are more than just advice and consultation. We implement and execute your marketing activities. Our Full-Channel Digital Marketing include below activities:

1. Consultation: Team meeting, understand your business model, set marketing goals, frequent calls

2. Strategy Development: Research your target audience, develop channel strategy, design campaigns

3. Implementation: Setting up analytics, copywriting, designing, writing, launching Ads, posting

4. Optimization: A/B testing, make changes based on data to further improve marketing results

5. Monthly Reporting: Tracking, measuring channels KPIs, review monthly performance

Packages & Pricing

Full-Channel Digital Marketing is a “DO IT FOR ME” service, which include both consultation and implementation. We have 2 packages:

Lite Package

  • You need “some marketing” for your products or services
  • Monthly Fees: RM 5,200 / 52 points
  • 1st Month Only Setup Fees: RM 1,500 for initial research, marketing audit, tools setup & strategy development

Pro Package

  • You need “a lot more marketing” for your products or services
  • Monthly Fees: RM 10,000 / 100 points
  • 1st Month Only Setup Fees: RM 1,500 for initial research, marketing audit, tools setup & strategy development

Not Including…

With full-integration approach, we will recommend and set up both free tools and paid tools that are critical to the success of your digital marketing.

Service pricing does not include purchase of online marketing software, stock photography, Facebook/Google Ads spend, influencer hiring, SEO rankings, web development, coding from scratch, video production, short video shooting, etc.

 

 

About Training

A comprehensive in-house training to upskill your employees’ digital skills. You will get personal walk-through on tools, setup, launch, and templates to track marketing results. We also support this training by helping your employees to set up the latest marketing technology and other powerful online marketing stacks.

Wide Topics Coverage

We cover all the key components in digital marketing, rather than single-focused online marketing technique. All training classes are designed to help your in-house team to understand the steps in marketing channels.

Some of these topics include:

  • Google Analytics
  • Search Engine Optimization (SEO)
  • WordPress
  • Social media marketing
  • Email marketing
  • Lead generation
  • Copywriting, and more!

More Than Just Lecture

We are more than just lecture and theories. We provide hands-on workshop and practical skills throughout the training sessions. Our in-house training include below activities:

1. Free Basic Audit: Provide basic digital marketing audit for your business website

2. Strategy Guidance: We explain step-by-step strategies and use your business as training case study

3. Software Walk-through: We help you install and provide training on the latest marketing software

4. Launch Campaigns: We guide you to launch your first digital marketing campaigns on-the-spot

5. Marketing Templates: We provide strategy templates that can guide your in-house for on-going implementation

Packages & Pricing

Our company training is a “TEACH ME” service, which include digital marketing classes and on-the-spot consultation. We have 2 types of classes:

One-Day Workhop

  • You want to learn “a specific topic” about digital marketing
  • Training Fees: RM 700 per person | RM 5,000 for 8 persons and above (Day charge)
  • Duration: One day comprehensive training – 5 hours
  • Location: Your company office or meeting room

Multi-Day Workshop

  • You want to learn “the full spectrum” about digital marketing
  • Training Fees: RM 700 per person | RM 5,000 for 8 persons and above (Day charge)
  • Duration: Multi-day x 5 hours
  • Location: Your company office or meeting room

**Note: Description for training syllabus are available upon request. Please email us for more information.

Not Including…

Training pricing does not include below activities:

  • Making changes on website design
  • Develop digital marketing strategy
  • Implement strategy in an ongoing manner
  • Reporting on your future marketing performance
  • Additional consultation outside of training classes

Also does not include: purchase of online marketing software, stock photography, Facebook/Google Ads spend, influencer hiring, SEO rankings, web development, coding from scratch, video production, short video shooting, etc.