Digital Marketing Bootcamp: 2-Day Course

 

Execute real digital marketing campaigns. Drive traffic, leads and conversions using data-driven strategy.

6 – 7 October, 2018. Time: 11 AM to 7 PM. At Talentbank Sunway Geo.

 
 

 
 
Tell me more!

 

Live Workshops, Real Actions

 
Using real tools and process steps to launch online marketing campaigns effectively in this 2-day workshops
 

Data-Driven Digital Marketing Course

 

More than 16 hours, 8 syllabus and 78 real tools! This 2-day live bootcamp workshop is designed to teach to do 3 things: drive targeted traffic, leads and online conversions using dynamic online channels.

Based on data-driven & optimization method. Full-range skill training that can accelerate your ability to implement real online campaigns on ongoing basis.

Whether you’re individuals, company employees, designers, developers, business owners (or aspiring ones), you’ll acquire the solid skills to boost your career and level up digital marketing game!
 

What Skills You’ll Learn

 
Solid skills to apply in your jobs or grow your online business.

 


1. Design and launch campaigns from scratch
 

2. Set up KPIs to measure marketing performance
 

3. Use of data analytics tool for campaign strategy
 


4. Drive traffic, leads and conversions to website
 


5. Execute various online marketing channels
 


6. Able to use industry’s best marketing tools
 

Training Format

You will get personal walk-through on tools, campaigns and online strategy.
 

Step-by-step live instructions

New to digital marketing? This training will be conducted with care using plain language to help you understand better.
 

Real campaign execution

Create and launch real online marketing funnels, landing page, Facebook Ads and Google Ads on the spot.
 

Top marketing tools

Click-by-click showing you how to set up and execute top digital marketing tools used by industry expert.
 

Ready-to-launch

By the end of the workshop, you will have a full setup of online marketing stacks that is up and running.
 

Workshop Location Overview

 
With projector, microphone, speakers, tables, seats, aircond, power plugs and extension

 

 

 

Questions? I answer with patience.

 

Need to ask something about this 2-Day Bootcamp? WhatsApp: +6012 2494 179 (Zoe Chew)

WhatsApp and Ask >>
 

Course Contents

Bootcamp – Day 1

 

1. Digital Marketing & Business Strategy

Marketing funnels and KPIs tools
Develop marketing strategy
Create compelling offers / pitch

2. Market Research & Target Audience

Idea testing and market research
Audience research and feedback
Develop buyer’s persona
Using buyer’s journey tools

3. Landing Page Creation

Design and create landing page
Lead generation
Email marketing integration
Optimize landing page elements

4. Analytics & Custom Tracking

Install Google Analytics and Tag Manager
Implement conversion tracking
Set up custom filers and alerts
Analyze performance using data

5. Facebook Advertising & Campaign Execution

Ads audience and targeting
Ads design and copywriting
Custom and lookalike audience
Re-targeting ads strategy

Bootcamp – Day 2

 

1. Google Ads & Campaign Execution

Set up Google Ads account
Ads budget and bidding
Ads copywriting techniques
Keyword research for ads

2. Website Performance Audit

Website audit and housekeeping
Factors that affect speed
Understand user experience (UX)

3. Search Engine Optimization (SEO)

2018 latest SEO ranking signals
Analyze competitor’s ranking
Onpage SEO and tools
Content creation for SEO

4. Conversion Optimization and A/B Testing

Data gathering and analysis tools
A/B testing process
Apply testing for website conversions
Analyze performance using data

5. Project Demo & Feedback Session

Showcase landing page
Presentation of campaigns
Group discussion
Advice and feedback to participants

Past Clients Review

 

– Sivanathan Subramaniam
Founder, Cyber Intelligence Sdn Bhd

“With her training, now my whole team is at least equipped with the knowledge and skill-sets to launch digital marketing effectively.”

– Raj Kumar Kunhiraman
CEO, Cyber Intelligence Sdn Bhd

“Many thanks for your insightful and effective training style. Never thought we would be able to absorb so much in such a short time.”
 

 

Get 2-Day Ticket Now

 
October Intake is open for 23 participants only. Class starts on Oct 6 to 7, 2018 (11 AM to 7PM).
Training location at Talentbank Sunway Geo, Subang Jaya.
 

Early Bird

RM 2,200

Limited early bird ticket price**

Access to 4-hours live workshop training.

Normal Ticket

RM 2,600

Normal ticket price.

Access to 4-hour live workshop training.


 

Training Instructor

 

– Zoe Chew
Co-founder, Digital Marketer

Zoe Chew specializes in digital marketing and utilizing data-driven method to increase success rate businesses attract, engage and convert their leads into paying customers.

She helps companies to launch online marketing campaigns, provides in-house training courses and consultation to help them succeed.

She has done speaking at Kuala Lumpur WordPress Meetup event and digital marketing talk sharing to public about techniques on web, tech and marketing.

Frequently Asked Questions

 

I don’t have a website yet. Can I join?

Yes, you can. We will set up a landing page website during Bootcamp training, even though you don’t have a website yet.
 

I don’t have coding or programming experience. Is that required?

No coding experience is needed for this course. Although it is going to involve installing tracking codes for data-driven purpose, we will show you how to get it done the “code-less” way.
 

What are the pre-requisites for this course?

Basic knowledge in navigating a website and using social media platforms. Other than that, this course is suitable for beginner who are new to digital marketing.
 

What do I need to bring?

Each participant must bring their own laptop and charger to the Bootcamp.
 

How is this course different from other providers?

The training instructor (Zoe Chew) has provided services in digital marketing and training courses to company’s team. You’ll learn from real world skills from an agency owner’s perspective.
 

How actionable and practical is this course?

Upon completion, you will have a full setup of online marketing stacks, including paid Ad campaigns, landing pages and marketing funnels.

You take home with the ability to launch online campaigns yourself with confidence.

 

Where will the classes be held?

The 2-day classes will be held at Talentbank Sunway GEO Avenue, Subang Jaya. Class starts on Oct 6 to 7 (weekends), 11 AM to 7 PM.

 

Get 2-Day Ticket Now

 
October Intake is open for 23 participants only. Class starts on Oct 6 to 7, 2018 (11 AM to 7PM).
Training location at Talentbank Sunway Geo, Subang Jaya.
 

Early Bird

RM 2,200

Limited early bird ticket price**

Access to 4-hours live workshop training.

Normal Ticket

RM 2,600

Normal ticket price.

Access to 4-hour live workshop training.